The Beacon Technology Primer [Free Download]

2014 Is the year of the Beacon. But what exactly is Beacon technology, and why have businesses from Apple to Paypal to Major League Baseball (MLB) made it a such significant part of their mobile strategy?

By downloading your free Beacon technology primer, you’ll discover why Beacons are set to be the next big technology, and:

  • What the differences are between Beacon technology and NFC;
  • The consumer response to Beacon technology;
  • Examples of how industry leaders are using Beacon technology; and
  • What Apple’s iBeacon technology is

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