The Beacon Technology Primer [Free Download]
2014 Is the year of the Beacon. But what exactly is Beacon technology, and why have businesses from Apple to Paypal to Major League Baseball (MLB) made it a such significant part of their mobile strategy?
By downloading your free Beacon technology primer, you’ll discover why Beacons are set to be the next big technology, and:
- What the differences are between Beacon technology and NFC;
- The consumer response to Beacon technology;
- Examples of how industry leaders are using Beacon technology; and
- What Apple’s iBeacon technology is