Winning Over a Tough Audience with The Business Case for Event Analytics

Winning Over a Tough Audience with The Business Case for Event Analytics

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The winning business case in five points:

Greater intelligence: reports for marketers to see where the event resonated the best with different attendee segments

Smarter planning: fact based traffic patterns to reveal better economies of space for show layout

Revenue retention: proof of show activity to help reduce sponsor or exhibitor churn, increasing exhibitor lifetime value

New revenue stream: highly qualified lead lists that can be sold to exhibitors

Risk reduction: get qualified CE/CME attendance reports for sessions without needing manual intervention

 

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