MPI’s State of The Industry Report (find it here at http://bit.ly/2seyogx) has a lot to say about the importance of attendee insights and events and conferences. The report suggests event leaders should:
- Challenge assumptions and believes about the success and level of engagement their audience is showing
- Understand better, the audience “wants”
- Leverage technology
- Place greater value on the use of data analytics
In addition to confirming the value of data analytics, the report also cites the importance of screening the results to draw the right conclusions and next steps. At Panvista, we couldn’t agree more.