Blog Archives for "Mobile Apps" category
Wednesday, April 10, 2013
Mobile apps can provide value in more than one way, and as a result can fulfil more than one organizational need. In this post, we look at a few ways in which mobile apps are being used by varying organizations, industries and internal teams.
Continue readingFriday, March 8, 2013
For those curious about the world of app development, I thought it would be a good idea to run through my steps of building a mobile application from start to finish.
Continue readingMonday, March 4, 2013
In a recent survey, “86 percent of Netflix subscribers said having the access to watch House of Cards makes them less likely to cancel their subscriptions.” What can this teach us about building a successful mobile strategy?
Continue readingMonday, February 25, 2013
Labatt is bringing a new element to its marketing mix – one which captures the attention of their targeted audience for a longer period of time than traditional 30 second beer commercials. What can a beer-themed movie, screening only in Western Canadian theatres, teach us about mobile marketing?
Continue readingTuesday, February 19, 2013
Building an app isn’t the only part of a mobile strategy – getting the app in the hands of as many people with your target audience as possible requires strategic marketing itself. In this post, take a look at six ways to effectively market your mobile application.
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