Blog Archives for "B2B Mobile Marketing" category
Monday, January 7, 2013
The quick answer is that landing forms should avoided on mobile websites as a form of lead generation, if possible. Here are a few things to keep in mind when using mobile websites for lead generation: Landing Forms Are Discouraging In the eyes of the mobile website visitor, landing forms present a challenge. Small screens [...]
Continue readingThursday, January 3, 2013
Every organization has their own Key Performance Indicators (KPIs) from which they determine the success of various marketing initiatives. With mobile websites, tablet websites, and the various uses which stem from mobile applications, it’s easy to get lost in what KPIs are best for measuring the success of your mobile strategy. In this post, we’ll break down some of the common and more advanced KPIs which organizations should use.
Continue readingWednesday, December 19, 2012
As 2012 comes to a close, technology innovators have started to predict the impact mobile will have across all sectors in 2013. We’ve gone though and narrowed down some of favourite predictions – we hope this makes things simple! CMS Wire: Mobile Social Technology, More iPads in the Workplace In 2013 Predictions: The Changing Needs [...]
Continue readingWednesday, November 7, 2012
BizTechReports‘ Lane Cooper and Panvista’s own John Robinson recently got together to do a webcast on how mobile marketing trends are changing the relationship between IT and the enterprise. Between the rapid adoption of new tablet computers, and the proliferation of smartphones that feature high-fidelity screens, consumers are replacing laptops and desktops as the primary [...]
Continue readingWednesday, October 17, 2012
Over the last few weeks everyone here at Panvista has been asking ourselves what is the year 2013 going to look like for B2B mobile marketing? We took the time to put together a fun infographic which combines key data sets we gathered from industry experts on how mobile technology and mobile marketing has been [...]
Continue reading