Most people think the challenging part about using mobile apps for B2B marketing is getting someone to download your app. However, unlike a whitepaper where a prospect downloads the PDF and looks at it once, with a mobile app the downloader is often downloading a much larger set of information.
After you’ve convinced them that your app will help them find an answer to their problem, which may be complex and will require multiple visits, you now have the task of finding out exactly what the buyer is interested in and providing them with the easiest path to access that information. Complex purchases are difficult to navigate, so if a prospect gets stuck you have the tools to revive a buyer by offering them extremely relevant educational content, which moves them to the next stage of the buying cycle. With mobile apps, you have the ability to provide them with the right content in the right context.
Here are a few ways to use push notifications for reminding downloaders where to get the information they need:
1. Use analytics to your advantage
Mobile apps provide you with the understanding of exactly who your downloaders are, what they’re doing in the app and how often they’re returning. Setting up rules governed by this information to trigger automated notifications will help you to consistently bring users back to the app.
2. Segment content for better subscriptions
Downloaders should have complete control over the notifications they want to receive in a mobile app. Downloaders can control notifications by keywords or for specific types of content, like new video. Segmentation is often left to the marketer in channels like email, but giving buyers more control over the notifications they receive makes the information more effective for them by increasing relevancy.
3. Use time based reminders
Mobile apps are great reminder tools. Are there important dates coming up in the calendar such as legislations or deadlines? Make sure your downloaders know exactly what is happening by reminding them with a notification to their phone or tablet.
These are just a few ways you can use push notifications to keep people interested in your apps. Want to learn more about how to use mobile apps as an effective tool in your sales cycle? Download our free eBook!